National Geographic ChannelOn August 10, Janrain rolled out its Capture software platform, which was created to cull information from social networking websites. The National Geographic Channel decided to use the software to acquire data about visitors to its website. When consumers sign up for a company’s website or use Twitter, MySpace or Facebook sign in data, the data is shared with the client. Before using the software, the National Geographic Channel was not in the practice of gathering data on its website’s visitors. The channel didn’t have any consumer registration, only message board and blog comments that were anonymously posted. The Capture software allowed the company to implement direct marketing to collect consumer data and proceed further to solicit feedback from its viewers.
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